Top 5 Personalization Apps in Kenya: Q1 2022 Performance

In the first quarter of 2022, the top 5 personalization apps in Kenya showed a variety of trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

Turbo Followers for Insta‏ by Instagram Apps saw substantial growth in weekly downloads, starting at 25 in the week of February 21 and reaching 1.6K by the end of March. The app’s weekly active users mirrored this trend, increasing from 12 to 2.2K over the same period. Revenue also rose steadily, peaking at $43 by the last week of March.

Nova Launcher Prime from Nova Launcher maintained stable weekly downloads, with slight fluctuations, ending Q1 with 742 downloads. Weekly active users showed minor variations, concluding the quarter at approximately 40.4K. Revenue was relatively consistent, averaging around $5-$7 weekly.

Smart Launcher 6 by Smart Launcher Team had a stable performance in downloads, starting at 238 and increasing to 447 by the end of March. Active users likewise increased gradually, from 5.5K to 6.2K. Revenue remained minimal, with occasional peaks, such as $22 at the end of January.

Zedge™ Wallpapers & Ringtones experienced a notable rise in weekly downloads, growing from 386 in late February to 981 by the end of March. Active users increased significantly from 8.5K to 10.9K in the same period. Revenue fluctuated, peaking at $33 in mid-January and averaging around $6-$23 weekly thereafter.

Real Followers & Likes via Tag by Marc Atencgo LTD showed an upward trend in downloads, rising from 216 in late February to 493 by the end of March. Active users followed a similar pattern, growing from 814 to 1.2K. Revenue remained low, with minor fluctuations around $1-$5 weekly.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's website.